How and Why to Use Internal Links

HomeSearch Engine OptimisationHow and Why to Use Internal Links

Most content marketers indeed know that key search engines (like Google) take note of the web links used in their web site’s content when ranking sites. However, only a few understand the real power of carefully using links that connect the different pages of websites. The importance of the strategic use of internal links on an Adelaide SEO website cannot be understated. This is particularly true for content creators interested in improving the overall search-optimized value of their website.

There’s no end to the number of content on the internet centred on utilising this powerful SEO technique. However, only a few do an excellent job of demystifying the concept. One thing to understand about internal links from the several schools of thoughts on the matter is that it can be both complicated and straightforward to utilise.

Learning about the purposeful usage of internal links on a website is essential for marketers of all levels between beginner and expert. However, let’s first make clear what it means to use internal links in your blogs and websites.

Internal links do the job of linking one page on your website to another one on the same site. In other words, an interior is on where its source and target domains are the same.

Two significant reasons why a content marketer would make use of inner links on their website include,


* To make it easier to navigate the website and define its architecture: This means that some pages of your websites can be accessed via other pages of the same site. This can prove to be a less-cumbersome method of navigating your website than going through a “category” section.


* To distribute authority and hierarchy among all pages of the website: This means that you get to determine how you want to boost your search engine optimisation by giving more relevance to pages in terms of link value. Link value is an indicator of worth that search engines assign to pages of a website. If a site is structured correctly, the homepage should have the most significant link value as it gets the highest number of backlinks.


So what’s the best way to internal links in enhancing your SEO?

The answer is unique for every website and content marketer in charge of managing it. Notwithstanding there are a few tips that can help anyone make the best out of inner linking. Here are a few of them;

  1. Develop an Intricate content marketing strategy: Trying to get the best out of `the use of internal links without first having a carefully planned content marketing strategy, is a significant contradiction in the SEO world. This, however, doesn’t translate to employing the use of over-complicated formulas, excessively redundant content, and complex layers of pages. All of those are quite far from the point.

The key to creating endless opportunities for internal linking across the pages of your website is having a lot of. You can make research on the best possible keywords to use in your content using tools like SemRush and Ubersuggest. Another thing to do is make use of long-tail keywords (super-specific keywords relating to the product that you’re marketing). What they do is create room for internal linking to occur without being planned as these keywords are bound to appear in several contents on your site.

  1. Avoid Using Irrelevant Internal Links: Yes, this tip seems pretty obvious, but you’d be surprised at what “irrelevant” encompasses. As a rule of thumb, it’s important to note that linking for the mere sake of linking is not useful in any way.


When thinking about linking generally, it’s useful always to remember that your website’s primary purpose is to add value to the lives of your visitors. By directing a part of your text to some other link, you’re communicating to your reader that there’s additional relevant content relating to that particular one, and they can access it with just a click of a button.

This means that every link, whether external or internal, should only direct the person digesting your content to information that matches your content’s context. So instead of seeing internal linking as just a way to enhance your website’s search-engine optimised value, look at it as a way to provide your readers with all the relevant information that your site can offer them.

  1. Link from deep within your website’s structure:

Another kind of internal linking to steer clear off is the redundant kinds that your visitors to the top-level pages on your website. Key examples of this kind of pages are your web site’s homepage and Contact page, which already have links to them in the main navigation menu of the website.

In order to improve the overall SEO of the inner pages your website, you must spread you’re linking deep within the structure of the site. Also, it’s advisable to use anchor texts for your internal links rather than image links. However, avoid over-optimizing and make sure that the anchor text fits into the sentences around it as natural as possible.


Internal linking is not to be seen as just a way for your website to attain the best SEO

Adelaide. Asides adding structure to your website, it helps the site’s visitors to get the optimal information on every content there. It’s important to note that search engines don’t take it lightly with websites that recklessly link many of their pages together.

Try as much as possible to generate relevant contents on your site that can be related to avoiding indiscriminate internal linking. When it comes to the question of the maximum number of internal links that content should have, there’s no laid-down rule. Notwithstanding, attempting to keep all the links on a page (including the ones in the footers, headers, adverts and navigation bars) at an optimal number about the volume of your content.

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