Responsive Web Design: What it is, and why you need it?

HomeWebsite DesignResponsive Web Design: What it is, and why you need it?

Responsive design is an important thing in web design in current times. You might be wondering what responsive web design means if you are not a designer. You might also be not sure as a business’s website must be implementing responsive design, if you do not understand the concept.

Responsive Adelaide web design helps to solve many problems for the website. It makes your site mobile-friendly and improves the way it looks on both large and small screens devices. It also increases the amount of time that customers spend on the site. It also helps to improve your rankings in the search engines.

It is very necessary to find out why responsive design is so essential to the company’s website, and also read affordable web design Adelaide and responsive design pros and cons you must know before investing in a design.

What is responsive web design?

First, it is a quick detail of responsive design and how it functions. Essentially, the responsive design is an approach to place together a website so that it automatically gets scales the content and elements to match screen size on which it is seen. It places images from larger than screen width and avoids visitors on the mobile devices from requiring doing extra work to read the content.

The main goal of responsive design is to avoid unnecessary scrolling, resizing, zooming, or panning that occurs with web sites that are not been optimised for different smart devices. It is quite difficult to navigate the sites, and it may even cost you with the potential customers who become discouraged while trying to figure out how to do something.

Responsive website design also interchanges the previous requirement to design a dedicated mobile website for smartphone users. Now, instead of designing more than one website for different screen sizes, you can also design just one website that scales up automatically to match the smart device on which it is being viewed on.

Why must you invest in web design company Adelaide and responsive design?

We lead our life in a multi-screen society. Because of this, your website needs to be viewable across as multiple devices as possible as you never know which device someone will be using to view the website.

Responsive website stats recommend that it’s wise to appeal to both mobile and desktop viewers. The numbers of mobile viewers are more as compared to desktop, and this number only continues to increase as the global smartphone accessibility increases.

Furthermore, Google announced that mobile-friendliness has become a ranking factor in the search engine algorithms. This means that websites that were mobile-friendly would lose some ground in the search engine results as they wouldn’t give a good experience to mobile viewers and searchers. Also, the benefits of selecting a responsive design for the website include:


Let’s have an in-depth look at each one of the five benefits so you can learn and understand a little more about why you must invest in a responsive website.

  1.  Cost-effectiveness- Maintaining separate websites for the non-mobile and mobile audiences can get expensive. By using the responsive design, you can save a lot of money by eliminating the cost of paying for a mobile site. You are only required to invest in a single site design to appeal to all devices and all visitors.
  2.  Flexibility- When you have built a website with a responsive design, you can do changes quickly and easily. You are also not required to worry about making alterations on two websites. This flexibility is a huge benefit when you want to fix a typo on your site and make a quick design tweak or—you only have to do it once.
  3.  Improved user experience- User experience is important to website owners. You want people to like the site, and you want it easy to use to convince the visitors to come back. If someone visits the website on a mobile, and it takes to load or the images do not have a proper resolution, it can look your organisation appear unprofessional.

No one wants to do trade with an unprofessional place. But a responsive design that provides a better user experience help to convince people to give the company a chance. Because scrolling and zooming are eliminated, content is viewed quicker, and the overall impression that visitors have is more positive.

  1. 4Search engine optimisation gains- SEO or Search engine optimisation is a strategy that is used by many organisations to help boost in Google’s search page rankings. The closer you are at the top, the better are the chances that potential customers will find you. Responsive design help with SEO as Google gives preference to mobile-friendly websites. In combination with other SEO factors, responsiveness help to give you a big boost in the search engine outcomes.

5. Ease of management- Many businesses, especially the smaller ones, don’t have much time to refresh or update the way the website appears. But rather to hire a designer to handle every aspect of the website, responsive design enables you to make the alterations yourself, quickly and easily.

Moreover, with just one website, other elements of marketing are much easier to manage. You’ll never have to wonder if you must link mobile or desktop site on the social media update. And the question of whether or not all the redirect links are working to get the right visitors to the right website. Responsiveness takes much of the stress out of managing a business site.




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