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Why you need HTTPS (SSL) on your website?

Until lately, most site owners did not have to worry about receivership to protect their web pages unless they performed e-commerce transactions, or gathered confidential information such as health or accounting details. Now everything is shifting, and all websites need to prioritise security. Google also officially recommends protecting websites with HTTPS, ensuring that this will...

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Complete Guide for EAT in SEO

We are in a competitive SEO environment where getting into the spotlight is not an overnight job. Google’s E-A-T has taken pivotal space in the dictionary of SEO professionals for quite a long time now, with the updates into Google’s tech. A great emphasis has been made on Google’s E-A-T, though it was first heard...

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The Only 4 Steps for Competitive Analysis You’ll Ever Need

Business is all about being a step ahead of all your competition. To gain that position, it becomes imperative to keep a close eye on your competitors. A competitive analysis will help you understand the strategies your competitors use to keep their position. You will be able to comprehend their strengths and weaknesses. An excellent competitive...

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7 Ways of How to be More Engaging on Social Media

With social media that is coming into piercing focus all over the world, the time has got mature to recognize those who believe in making a difference. When we talk about social media posts, engaging scripting content is something that helps in generating remarkable reach and so the enhancement of the popularity of the post....

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Trends to look for in Digital Marketing in 2020

Since we have entered the new decade, it is probably fair to say that technology is rapidly advancing. Digital marketing technologies and developments are coming and going at lightning speed.  The same could be said for consumer interests that are growing exponentially, and thus, it is becoming more challenging to forecast their needs manually.  The...

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What is Local SEO NAP?

In the world of digital marketing, there is a ton of jargon hovering around. To mention only a few you have CRO, CTA, SERP and NAP. NAP is one which we always hear, merely because it is such an essential part of the local search. NAP’s mere mention can cause chaos, as it sounds like...

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