According to HubSpot, about 80% of website traffic comes from search queries. This is why a perfect understanding of SEO is crucial to an increase in the traffic directed to your website. You can opt to do it yourself or hire an expert.
In Adelaide SEO services is an expensive resource. The only inconvenience that comes with doing your SEO yourself is the fact that you have to keep up with the SEO trends. Google keeps refining their algorithm what worked for you six months ago, maybe virtually useless now. This is why staying on top of the SEO trends is essential (if you are going the DIY way).
However, if you are looking for affordable SEO Adelaide International Media House is a great choice.
Before you go on to hire us, let me educate you on 13 advanced SEO Techniques that will double your search traffic. For the most part, you can do these yourself.
Complete an SEO audit
This is a great way to improve your SEO strategy. An SEO audit will make you understand the current state of your website. This may not sound too advanced, and that is one of the significant reasons why website owners overlook it.
However, it will help you stay ahead of the competition by evaluating your performance and helping you set the necessary goals for the improvement of your website.
Tools like SEMrush and Pro Rank Tracker can easily simplify the process for you. All you have to do is enter your URL. Then, a detailed report of your website’s performance will be sent to you.
Understand What Your Users Want
When devising your strategy, knowing what your target audience wants is very important. When you understand this, you will be able to create content that will attract more of them easily. Understanding what your target audience wants and adapting to it is a time-proven hack to improving your site rankings.
Finding out what your users want is not as difficult as it sounds. You can:
- Use social media pages like Quora.
- Use Google Analytics to discover your most popular pages.
- Draw useful feedback from the comments your visitors leave.
Make Your Website Mobile Friendly
In today’s internet, 60% of the searches made daily are done on a mobile device. When you make your website mobile-friendly, your visitors can read your content with more convenience (i.e. without having to zoom in and zoom out).
In 2016, Google made an update to their algorithm that boosted SEO rankings of mobile-friendly websites over desktop. Google’s Mobile-first indexing has made website owners focus on making their websites well optimized for mobile devices. There is no reason why you shouldn’t do this also.
Write Long Blog Posts
The quality of your content plays a very important role in the use of SEO. It is no doubt a significant way to improve your search rankings. In the same vein, quantity plays a significant role in the improvement of a sites’ search rankings.
According to a study conducted by Backlinko, a correlation was found between the length of an article and its rankings. In the study, one million searches were analysed. The posts on the first-page search averaged about 1,890 words.
While this is a handy SEO hack, never sacrifice quality for quantity. This hack will be useless if you do not strike a delicate balance between quantity and quality.
Update Old Content
Another SEO technique you can use to improve your SEO rankings involves the use of old content. Sometimes, making the most out of your content involves making changes to the old stuff you posted. You don’t always have to add new material. You could always add new material to am old article that is still relevant.
You can also optimise it to make it more compatible with recent SEO trends. This is an easy way to come up with content quickly.
Use Your Competitor’s KeyWords
This is a genius move. When it comes to using keywords, most of the work you have to do has been done by your competitors. You do not have to reinvent the wheel. All you need to do is a little research.
Once you figure out your competitor’s keywords, you can use it to create better content and rank higher than the competition.
Use Internal Links
Great SEO should not end at having visitors read one page. You also want visitors to spend more time on your website. The easiest way to achieve this is to link your articles internally. This will also make your website structure seem more organised. This way, Google’s web spiders can easily crawl through your content and draw traffic to your older content.
Post your content on social media
Social Media has revolutionised everything. A social media presence can help drive a lot of traffic to your website. Social media platforms like Pinterest, Facebook, Twitter, and Instagram are great choices.
However, platforms like Quora and Medium are underrated platforms that will help reach out to your target audience.
Take advantage of the Backlink Opportunities on Wikipedia
There are so many quality backlink opportunities on Wikipedia. There are a lot of articles on the site where a fact or a statistic is mentioned without citation. Some are even mentioned without any citations. You can leverage this by creating content around these topics. Then, they can be linked to Wikipedia articles. This way, you can draw traffic from Wikipedia.
Write Better Headlines
The objective of writing blog posts is not solely to get engagement. There is also the need to rank well. Adding keywords in your headlines will do a lot to help your quest for SEO glory.
However, you can overdo it in such a way that your headlines will become robotic. Try to find the balance between creativity and using keywords. Here are a few tips that can help you to craft better headlines.
- Write a straightforward headline
- Then write a clickbait version of the headline
- Then, write a third one that combines the first two headlines.
- Write a final version that is SEO-friendly.
You can also use tools like the headline analyser by CoSchedule to craft great headlines for your posts.
Use More infographics
Infographics will help you simplify the content on your website. You can quickly grab the viewer’s attention because it is highly visual. Thus, helping you pass the message across more easily. According to a survey taken by Venngage, 41.5 per cent of marketers interviewed said that infographics got the best responses.
This is a straightforward way to improve the SEO of your website because there are no rules that have to be adhered to strictly.
Optimize Your Content for Rank Brain
When processing search results, Google uses an algorithm called RankBrain. What this algorithm does is to try to understand every search query like a human being. By breaking down your question into word vectors, it helps google fetch more relevant results.
This algorithm does not focus solely on your current question. If you search for something on google twice using two different sets of keywords, your results may be altered based on what you initially searched.
You can optimise your content for RankBrain using medium-tail keywords and focusing on satisfying user intent.
Make your pages load faster
This is very important. If your web pages take too long to load, you can chase away potential visitors from your website. It is also a huge red flag for search engines. It was announced as a ranking factor by Google in July 2018.
To improve the load speed of your web pages, you have to analyse what the cause may be. It could be that the images are too heavy or that you are using the wrong theme.
Whatever it may be testing tools like Lighthouse and TestMySite can help you figure out the underlying problems.
The world of SEO is dynamic. This is the reason why it is vital to keep tabs on new SEO trends. However, if that is too much of a hassle, you can employ our services here at International Media House. We offer the best SEO packages in Adelaide. You will not find any more affordable SEO company in Adelaide.