Understanding Backlinks and How to Earn Backlinks

Link Building Strategies – Steal Competitors Backlinks

Ranking on SERPs can be much work. Keywords and Links are the most critical parts of the puzzle. If you want to rank, you cannot do without any of these two variables. To a considerable extent, links are the basis of Google’s Ranking Algorithm. Apart from their ranking benefits, backlinks can do a lot to promote your brand by familiarizing …

Landing Page Example

How to Design High Converting Landing Pages for Google Ads?

Making a landing page is not difficult, but it takes much work. It should not end at making ‘something that looks good.’ While having great aesthetics on your landing page is not a bad idea, you need to make sure that your landing page produces the results intended for its creation. Most of the time all the optimising that marketers …

Examples of Low Volume Keywords That Generate a Ton of Traffic

How Low Volume Keywords Can Drive More Traffic

In the world of Search Engine Optimisation, the role of keywords cannot be overemphasised. Its importance in SERPs’ ranking factor can be only said to be second to creating great content. It is for this same reason that keyword research can be a massive task for webmasters. Any SEO expert who finds a high-volume keyword that has a high converting …

Adelaide’s SEO Specialists, International Media House Is Giving Back To The Community

Adelaide, South Australia – International Media House is the leading digital marketing agency in Adelaide. As a digital marketing agency with years of industry experience, International Media House has a reputation that precedes it and this has helped the team expand its coverage into the international scenes, helping businesses and individuals achieve their aims and objectives. The help offered by …

How and Why to Use Internal Links

Most content marketers indeed know that key search engines (like Google) take note of the web links used in their web site’s content when ranking sites. However, only a few understand the real power of carefully using links that connect the different pages of websites. The importance of the strategic use of internal links on an Adelaide SEO website cannot …

How to Refresh Your Old Content to Boost Organic Traffic

How to Refresh Your Old Content to Boost Organic Traffic

Every content creator and marketer out there is always looking for ways to publish a blog post that generates highly qualified traffic and ranks high in organic search. While a lot of teams focus on distributing new content, it’s also true that you can garner a lot more qualified traffic by recycling old material that has already been published on …

Tips to Improve Domain Authority

Search engines use a lot of factors to determine the ranking of a search engine. These factors are regularly updated over time, based on the new trends. One of the ranking factors that have become more important is the domain authority of a website.  Domain Authority is a metric used to predict how well a website can rank on search …

5 Quick Tips on How to do Keyword Research

Keyword research is one of the most important elements of Search Engine Optimisation. A lot of website owner often discredit the importance of keywords when optimizing their content for SEO. The reason? They aren’t getting the results that they want. Even the most affordable SEO specialists will tell you that keywords are the bedrocks of great SEO. If you are …

May’s Latest Core Update: What You Need to Know

On the 4th of May, 2020, Google Search Liaison declared the release a of a broad core algorithm update. All over the world, it has been labelled the May 2020 Core Update and it’s only one of the many broad core algorithm updates that Google releases about three to four times on a yearly basis. It is referred to as …

How To Use Search Console To Improve Rankings

For most web owners, The search console is nothing more than a free tool that they can to understand how Google views their website. Unfortunately, that is where it ends. A lot of website owners miss out on the fact that they can use the Search Console to improve their website SEO Adelaide and as a result, drive more traffic …

How Much Should You Spend On A Website Design?

In this internet age, your website could be the most essential marketing tool you have. It is the one thing that your prospects explore before making a purchase. Look at it this way: You are about to close a potentially significant offer with a business partner. All you have to do is to sign a few papers in their office. …

13 Advanced SEO Techniques That Double Your Search Traffic

According to HubSpot, about 80% of website traffic comes from search queries. This is why a perfect understanding of SEO is crucial to an increase in the traffic directed to your website. You can opt to do it yourself or hire an expert. In Adelaide SEO services is an expensive resource. The only inconvenience that comes with doing your SEO …

The Ultimate Guide To Web Hosting

Are you looking to make a website for yourself or your business? One of the things that you will need is the services of a great web designer. In most cases, excellent web design is one of the things that defines the success of a website. A well-designed website will significantly improve the user’s experience. This is closely related to …

Impact Of Social Media Marketing On Online Businesses

Everything about the world that we live in has become entirely digital. This is as a result of the continued improvement of old technology and the introduction of new ones. Everything from healthcare to getting food can be done online. The widespread use of smartphones has made it a lot easier for people to simply get what they want from …

GOOGLE FEATURED SNIPPETS IN SEO

Featured snippets can make you catch that online social mood and also make you stand bizarre from your competition when it comes to Google results. Featured snippets SEO are the young trends pursued by Google to intensify the online search ordeal. In a study made by HubSpot, they discovered that the CTR for their high- volume keywords elevated by over 114% when …

digital-marketing-strategy-2020

What Are the Most Effective Digital Marketing Strategies

There are so many digital marketing strategies, and sometimes it can be overwhelming when you’re trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.In…

SEO In 2020: What To Expect For The Year Ahead

PHOTOGettyAt the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged in 2019 and those that I believe will define the year ahead.SEO is one of the most exhaustive topics in the world of digital marketing, and there are a…

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9 EFFECTIVE STRATEGIES FOR AN OUTREACH PLAN

In the current challenging scenario where every brand is in the race to come first, it is your call to show what that critical difference that makes you stand out to your prospects is? There are several questions that you need to ask yourself before actually starting with an effective outreach strategy. Our globe today is one in state of …

Social Media Adelaide

7 ways to use Social Media for Marketing

Not only has social media faced a transformation over the last 5 years but even the operators felt it deep to understand its key to sustainable growth. There is not actually any defined best way to use social media in Marketing but what suits you and your business are the best for you. In the new fashion social media is highly …

Explains What SEO Means

6 Reasons Why Infographics Are Crucial For SEO Strategy

We’re surviving in a scenario where almost every point of data is available to people in just a few clicks. The rise in the audience demand and the cut-throat competition has given birth to the curiosity as to how to be the favourite cup of knowledge amongst the users of information. Online technology is playing well.   Imagine everyday information …

Web Traffic Increase Adelaide

8 Ways To Drive Traffic To Your Website In 2020

Imagine your content is looking dead, and the traffic towards your website has never come into its direction. Nothing comes into your way until you know what you need to do with your online presence and how to dip your website into SEO’s strategy to have that buzz ranking you on the top of Google automaton. To modify your website, …

Why you need HTTPS (SSL) on your website?

Until lately, most site owners did not have to worry about receivership to protect their web pages unless they performed e-commerce transactions, or gathered confidential information such as health or accounting details. Now everything is shifting, and all websites need to prioritise security. Google also officially recommends protecting websites with HTTPS, ensuring that this will not only be essential to …

google-eat

Complete Guide for EAT in SEO

We are in a competitive SEO environment where getting into the spotlight is not an overnight job. Google’s E-A-T has taken pivotal space in the dictionary of SEO professionals for quite a long time now, with the updates into Google’s tech. A great emphasis has been made on Google’s E-A-T, though it was first heard in the year 2013 but …

White Hat SEO vs Black Hat SEO and Why You Should Care

It is quite right that in the world of SEO, there are plenty of quick-fix illegitimate approaches. Here’s how to know if you are doing the same and are at risk of incurring penalties by Google. “There are many a road that leads to Rome,” goes the English translation of an age-old Roman idiom. And quite right, too, anything that …

Competitive Analysis Adelaide

The Only 4 Steps for Competitive Analysis You’ll Ever Need

Business is all about being a step ahead of all your competition. To gain that position, it becomes imperative to keep a close eye on your competitors. A competitive analysis will help you understand the strategies your competitors use to keep their position. You will be able to comprehend their strengths and weaknesses. An excellent competitive analysis can take your business …

Social-Media-Agency-Adelaide

7 Ways of How to be More Engaging on Social Media

With social media that is coming into piercing focus all over the world, the time has got mature to recognize those who believe in making a difference. When we talk about social media posts, engaging scripting content is something that helps in generating remarkable reach and so the enhancement of the popularity of the post. The real growth recipe on …

Digital Marketing Strategy in Adelaide

How To Create A Digital Marketing Strategy For Your E-commerce Website

Essential Digital Marketing Strategy Ideas for Your E-commerce Business Summary- It is quite true that “failing to plan is planning to fail.” This statement holds special significance for the digital marketing activities of e-commerce businesses. Get up to date with some cutting-edge strategy tips from this article. Ensuring adequate success in the proper maintenance of an e-commerce business is really …

SEO Audit Adelaide

SEO Audit The Answers To All Your Whys And Hows

If you are a beginner, here is a guide for you. To give a brief, SEO stands for “Search Engine Optimisation.” It is the process of getting traffic from free, organic, editorial or natural search results on search engines. All major search engines such as Google, Yahoo and Bing use various Search engine tools to help you find your desired …

Digital Marketing in 2020

Trends to look for in Digital Marketing in 2020

Since we have entered the new decade, it is probably fair to say that technology is rapidly advancing. Digital marketing technologies and developments are coming and going at lightning speed.  The same could be said for consumer interests that are growing exponentially, and thus, it is becoming more challenging to forecast their needs manually.  The latter half of the decade …

What is NAP in SEO

What is Local SEO NAP?

In the world of digital marketing, there is a ton of jargon hovering around. To mention only a few you have CRO, CTA, SERP and NAP. NAP is one which we always hear, merely because it is such an essential part of the local search. NAP’s mere mention can cause chaos, as it sounds like something complex.  While the NAP …

Internet Marketing In Adelaide

A Beginner’s Guide to Internet Marketing

The internet has brought media to an audience around the globe. It is the most economical way to reach your target market, notwithstanding the size of the business. However, what exactly is Internet Marketing? Internet marketing means different things to different people. Internet marketing, also called online marketing, is the practice of promoting a company or brand and its products and …

The 9 Areas of SEO You Must Master

If you think, SEO is a thing of past and is now relevant; then you are mistaken. Yes, SEO may not be the best player in the present game, but that does not mean it has lost all its charm. SEO still plays and will continue to play a crucial role in the digital marketing industry. The rising demand of …

Search engine marketing Adelaide

What is Search Engine Marketing?

Are you bored of waiting for a payoff from your SEO efforts? It could be time to consider ads on search engines. It can be frustrating to invest a ton of time and energy into developing your brand and its web presence, to know you’re not even listed on the first page of Google yet or the first three pages. Though time, …

We Are Australia Based

Four benefits of hiring an SEO agency

Our last blog explained the differentiation between digital marketing and conventional marketing. And this blog will focus on the benefits of hiring an SEO agency.  Search Engine Optimisation is nothing other than a load of work that is conducted on the website so it can be listed on the top for the Google search page. If you have a business yet have …

Digital Marketing in Adelaide

Digital Marketing v/s Conventional Marketing. Which is better?

Although having a marketing budget is crucial to any small company, investing it in the appropriate direction and making the most out of it is equally important. Trying to attain the appropriate “marketing” decision is not simple for many companies, although it can make a big difference in their success. Through obtaining insight into the dimension of digital marketing versus …

Social-Media-Agency-Adelaide

What are the benefits of hiring a social media marketing agency?

Social media has emerged as the king of the internet world, as it is guiding businesses to work on promoting themselves. Everyone has started to appreciate the importance of a social media presence. Companies have also started to put time, hard work, and resources in social media marketing. This has also made way for many possibilities for social media marketing. …

Rank 1st page of Google with SEO Adelaide

How Important is SEO for Local Service Businesses?

The retail buyer continues to evolve, and the question is, are you showing them what they are looking for? Make sure that you have the best SEO service in Adelaide to help your local business to rank on Google. Over the last two years, the phrase “where to buy…” in search has grown by over 85%. Further, it is getting interesting how …

Local SEO Adelaide

Local Citation & SEO Services

Digital marketing is one of the revolutionary things that have helped almost every business to take its place in the corporate. SEO Adelaide services are something that you cannot avoid if you are a business owner. No matter, if you have a small-scale business or a large enterprise, SEO will be needed, and for sure it will be beneficial. Most people are …

Benefits of SEO in Adelaide

How SEO services can help to flourish your business

With the changing era, everything is advancing, and all the credit goes to technology and the internet. There is nothing that has been unaltered by the effects of technology, and in most cases, things changed for better.  For example, letters changed to Emails, the compact cassette has been replaced by CDs and just the same way the calculator, radio, music …

canonical-links

What are Canonical Links?

Today we’ll be talking about the basics of canonicalisation and the best practices of SEO in Adelaide. We’ll also be talking about the Dos and Don’ts of Canonical links and how the best SEO Company in Adelaide uses it to their advantage. What are Canonical Links? According to Wikipedia, “Canonical Links help webmasters to prevent duplicate content issues in Google and other search engines by …

Web Design affects SEO

How Web Design affects SEO

The website is mainly a crucial part of an online business, so do SEO. Web design affects SEO in different ways. Your online business is incomplete without these components. Thus, implementing web design in your marketing attempts is essential as it has a great impact on your website. Google always prefers a user-friendly website. Good web design always makes it …

Designer man drawing website ux app development and holding smart phone on hand. User experience concept.

Web Design, Development, UI & UX: Differences & Similarities

What’s the difference between web design and web development? And what about UI vs UX? What do these divisions mean? Why are there so many acronyms?? Don’t people want everything to be user-friendly!? If you’re new to getting a website designed, coming across the terminology of the tech industry can feel a lot like listening to a foreign language—except most …

Local Seo. Business photo text incredibly effective way to market your local business online

What is Local Citation in SEO?

A local citation is mainly any online mention of the name, address, and phone number for a local business. Citations can also occur on local business directories, on websites and apps, and social platforms. Citations basically help Internet users to discover local businesses online. It can also impact local search engine rankings. Local businesses can always actively manage many citations …

Responsive Web Design Adelaide

Responsive Web Design: What it is, and why you need it?

Responsive design is an important thing in web design in current times. You might be wondering what responsive web design means if you are not a designer. You might also be not sure as a business’s website must be implementing responsive design, if you do not understand the concept. Responsive Adelaide web design helps to solve many problems for the website. It makes your site …

LongTail Keywords SEO

Long Tail Keywords & How To Find Them

Every SEO company in Adelaide recommends using Long Tail Keywords for an SEO campaign. With millions of websites available online, it’s safe to say that every internet user has lots of information to access and go through. But how can you guide those persons interested in your products towards your website? An excellent option, recommended by any SEO company Adelaide is …