Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. This can be precious to a new startup or blog looking to establish in the present market trend.

Knowing what your product or service is all about is the first step to discover who you should be targeting. What challenges does your offering help to address? Who would benefit the most from what you have to offer? What are the unique features of your product? Is your product effective yet affordable? Answering these questions will help you figure out who the receiving end of your digital marketing efforts should be.

It doesn’t matter if your company is big or small, a bootstrapped startup or a Fortune 500 firm — you need SEO to maximize your e-commerce website’s profitability. SEO Is critical for helping customers find you. It is also a cost-effective way to grow your bottom line. SEO’s effects are long-lasting, making It a great investment too.

Digital marketing plays a vital role in any business nowadays to drive huge amount traffic on your website. There are various techniques which come under digital marketing such as SEO, SMO, SMM, etc. Digital marketing helps you to make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results.

We’d be lying if we said SEO had the same potential for every business. The truth is, some industries just have more to gain from SEO than others due to their competitive positions, key demographics, or propensity to influence consumer searches.

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.

The best advice we can give is to be ready for a conversation with your chosen SEO agency. Prepare questions that really put them to the test. (We are ready for you, do your worst!) What do you get for your money? Is monthly reporting included? Will they keep you updated with any changes to Google? I know we do all of these things, plus more.

Digital marketing agencies will evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results they provide. Working with a digital marketing agency like International Media Hose means more leads converting to customers without the stresses of ever having to be technically minded.

Whether you are a new business or revamping your digital marketing strategy, it can leave you with the difficult task of deciding where to focus your efforts, and more importantly, your budget. Is there a “perfect”, a one-size-fits-all marketing strategy that will be ideal for everyone? The answer, as you could probably imagine, is no. Search Engine Marketing (SEO & PPC), Content Marketing, Social Media Marketing and Email Marketing are all great platforms to start thinking about utilising.

Comparing SEO or Adwords is like comparing apples to oranges — both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Adwords allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.

Numerous studies have shown that websites with long and engaging content ranks higher in Google. Articles with more than 2000 words have higher chances to rank high. Your content must be well documented and offer value to your readers by answering their most important questions and offering useful tips.

Yes, it’s important to have your main keywords in the meta title as well as the meta description. Just like anything else with SEO, don’t abuse it.

A few 404 links will not affect your SEO. However, having too many such problems can tell Google that you are neglecting your site, and you are not updating it anymore.

Not as big as some might think, but yes, it’s an SEO ranking factor. If your website is loading quick enough, it will not be affected. However, if your site takes 10 seconds to load, it will not be a surprise if Google decides to decrease its rankings.

No, it doesn’t matter and has no effect at all.