Ranking on SERPs can be much work. Keywords and Links are the most critical parts of the puzzle. If you want to rank, you cannot do without any of these two variables. To a considerable extent, links are the basis of Google’s Ranking Algorithm. Apart from their ranking benefits, backlinks can do a lot to...

In the world of Search Engine Optimisation, the role of keywords cannot be overemphasised. Its importance in SERPs’ ranking factor can be only said to be second to creating great content. It is for this same reason that keyword research can be a massive task for webmasters. Any SEO expert who finds a high-volume keyword...

Most content marketers indeed know that key search engines (like Google) take note of the web links used in their web site’s content when ranking sites. However, only a few understand the real power of carefully using links that connect the different pages of websites. The importance of the strategic use of internal links on...

Every content creator and marketer out there is always looking for ways to publish a blog post that generates highly qualified traffic and ranks high in organic search. While a lot of teams focus on distributing new content, it’s also true that you can garner a lot more qualified traffic by recycling old material that...