The retail buyer continues to evolve, and the question is, are you showing them what they are looking for? Make sure that you have the best SEO service in Adelaide to help your local business to rank on Google.
Over the last two years, the phrase “where to buy…” in search has grown by over 85%. Further, it is getting interesting how present-day retail shoppers are thinking.
Here are a few statistics to prove the importance of SEO for local businesses.
Statistics on Local Business Searches
- 46% of all Google searches are for local services or products.
- 56% of local stores are not registered on Google.
- 33% of the local businesses have benefitted by being part of the snack pack.
- 40% of organic results generate clicks for local companies.
- 61% of mobile users are more likely to contact local businesses with a mobile site.
What is Local SEO?
It’s the process of optimising your online presence to attract more business from relevant local searches. For example, if you type in Google for the best pizza stores near you, you’ll see that the top result box has all the registered stores of the location near the searcher.
The top result box is called a snack pack; it was mentioned above in the statistics.
How to Do SEO for Local Businesses?
You are a localised business, why aren’t you ranking on Google, why aren’t you optimising your site for search engines. Optimising for Google ranking is not that hard, and you don’t have to spend thousands of dollars just on AdWords campaign.
Here are the seven proven steps to improve your local business ranking on Google.
Step-1 Optimise Your Website for Mobile
Most of the users that are looking for a store nearby are searching for them on their mobile. That is why your website must be optimised for mobile screens.
Step-2 Google My Business
Google My Business allows you to submit your localised business to Google, where you bring in your company name, address, phone number, and even photos and videos of your business and products. Once you get listed in there, you can in the localised pack.
The localised pack is when you search for a pizza store, and you get all the pizza stores in your nearby location. That’s the localised business pack (snack pack) of the Pizza product. Whatever you are selling, you want to be in the localised snack pack, as it drastically increases your chances of selling.
Your store will be shown to all the customers who search for your products while being in your locality.
Step-3 More Reviews, More Customers
It’s a simple relation. The more people say your product is fantastic, the more people will hear it and in turn, come to your local store. So when you cater to your customers at your storefront, tell people, “Hey, if you like our product or service rate us on Google and leave a review.”
If you are friendly to your customers, they’ll be kind to you. Imagine if only one person gave a rating to you each day, there would be 365 ratings for your company within a year.
Some businesses do that but are more focused on only Yelp reviews. Yeah, Yelp is useful, but why not also aim for Google, which will directly help you to rank higher on Google search.
Step-4 Don’t Forget to Mention Your Details
It may sound a bit of silly advice, but make sure you add your company details like company name, address, and phone number on your contact page. By doing so, when people are searching for localised queries, you’re much likely to pop-up in their search results.
Step-5 Use the Yoast SEO Plug-in
If your business site is running on WordPress, use the Yoast SEO plug-in. This plug-in will help you optimise your website without being very technical. The Yoast SEO plug-in can pretty much optimise all the aspects of SEO that a localised business like yours needs.
Step-6 Create More Content
Google ranks on the base of the content that your site has to offer. If you have a simple 4-page website, then your chances of ranking for a large number of keywords is low. You need to create new blogs, articles, and other types of content to stay relevant and keep ranking for new keywords relevant to your business.
For instance, if you are a local fishing sports goods supply company, you must write new blogs about tools, or fish categories, and fishing hacks. You can even create short news content about the beachside weather of the day.
This way, if people are searching for any of the fishing related keywords, your content has a higher chance of ranking as they are more relevant and new. Make sure to add your targeted keywords naturally into the headings and the content.
If you don’t know what keywords your business and your site’s pages are targeting, how will Google know what keywords to rank you for?
I know you are not in the business of teaching fishing, but the more people interested in fishing, the more fishing goods you sell.
Step-7 Signup for Google Search Console
By signing up for Google Search Console (GSC), you can continuously stay updated about the issues that Google may have with your site, what errors they are finding, and you can specify which region your business is active in and work accordingly.
You need to specify your working region because there could be hundreds of stores similar to you all across Australia, so defining your business area like Adelaide will help Google boost your reach in all of Adelaide.
Get the Best SEO Company in Adelaide
Improve your local business website ranking with the Best SEO Company in Adelaide.
Working on the SEO of a site may sound easy, but it is always advisable to go for professional SEO services in Adelaide for your needs. Get the best SEO Company in Adelaide to help your local business rank higher and increase your sales.