In the world of Search Engine Optimisation, the role of keywords cannot be overemphasised. Its importance in SERPs’ ranking factor can be only said to be second to creating great content.

It is for this same reason that keyword research can be a massive task for webmasters. Any SEO expert who finds a high-volume keyword that has a high converting rate and low competition has found a goldmine of traffic.

Because of their benefits, SEO experts and webmasters prioritise finding these keywords when they are doing keyword research.

This is understandable. However, it has distracted people from seeing how low volume keywords can drive traffic.

In this post, we will be discussing what low volume keywords are and how they can help you attract more traffic to their website.

What are Low-Volume Keywords

Simply put, low-volume keywords are keywords that are not searched for as much as other keywords.

These are the keywords that are tagged ‘Limited Approval’ on your keyword lists. Generally, these keywords see below 250 searches per month. As a result of the low search volume, google deactivates some of these keywords.

This is because the little search traffic is an indication to Google that they are not relevant to customers.

How Low Volume Keywords can help drive traffic

Low Volume Keywords allow you to target items that are relevant to your audience. It is also very likely that your competitors will not be targeting these keywords also.

As a result, the outcome of targeting these keywords may not result in having heavy traffic. However, your chances of ranking for that term are a lot higher, as are the chances of generating and converting a sizeable number of leads.

Why you should target low Volume Keywords

Long-tail keywords which are also a form of low-volume keywords stand a chance to be more relevant to your target audience than high volume keywords. Traffic is more likely to convert to sales when the content (keyword) is relevant.

You’d be surprised to know that the keywords with the lowest volumes can drive conversions that will offset the cost of the content itself.

Also, you can build interest around a niche, which could mean that you have a dedicated and constant source of traffic.

Using low volume keywords, you can diversify your traffic potential. If you rank for multiple low volume keywords, you can increase the amount of traffic that comes to your site and thereby increase leads and conversions.

Tips for targeting low Volume keywords

Go for the keywords that you are sure you can rank for with little effort

It is not uncommon to come across keywords that do not get enough search volume when doing keyword research.  Before you toss them out the window, go through the ones that have a low search volume.

This invariably means that you can rank for these keywords with little or no effort. Focus on these. One conversion can cover the cost of content creation.

Here is what to look out for when searching for these types of keywords:

• Search for keywords with low competition
• Search for keywords that are relevant to either your target audience or your business or both.
• Search for keywords that your competitors haven’t found yet.

Look for keywords that are very relevant to your audience

The importance of this cannot be overemphasised! If you do not look for keywords that are relevant to your audience, you will only get traffic that will not convert to sales.

Do not waste your budget on keywords that are not likely to convert! More often than not, the most relevant keywords to your audience are the ones that have the lowest volume.

Let me give a scenario; let’s say that you have a photography website you are trying to drive traffic to. The ultimate goal is to get people to patronise your business.

Focusing on using keywords that specify the type of photography you do, or your location will have significantly less traffic than generic photography keywords.

There is no point in ranking high for a high-volume keyword when the traffic being driven to your website is not from within your vicinity.

Go for keywords that match buying intent

Finding keywords that match the interest of your audience is enormous. Keywords that target people who are ready to make a purchase are better. These keywords often contain words or phrases like ‘cheapest’, ‘best deals for’, ‘discounts for.’ et cetera.

They may also include the name of your brand or the name of the brand you are marketing.

People who use these keywords are looking for someone to influence their buying decision. If you can rank for these keywords, you will not only influence their buying decision but gain them as customers.

Try to rank for as many low volume keywords as possible

Do you know that you can rank for several low volume keywords using one piece of content? Ranking for many low volume keywords at once is the most practical step that you can take in this scenario. This way, you will increase the potential size of traffic that is routed to your site.

If you get 20 visitors from one keyword per month, you shouldn’t stop there. Trying to rank high for several low-volume keywords will drive more traffic to your website and increase your conversion rate.

Conclusion

Keywords play a significant role in SEO Adelaide. Anyone looking to rank on SERPs cannot do without keywords. However, webmasters seem to always flood towards keywords that have high volume and high competition.

This is why some folks don’t get high rankings even after stuffing their content with the juiciest keywords in their niche.

Trying to rank for low volume keywords can be a game-changer for people who are looking to drive traffic to their websites. In this article, I discussed how you could do just this.