How Much Should You Spend On A Website Design?

In this internet age, your website could be the most essential marketing tool you have. It is the one thing that your prospects explore before making a purchase. Look at it this way: You are about to close a potentially significant offer with a business partner. All you have to do is to sign a few papers in their office. Wouldn’t you back out if you find out that their ‘office’ is one shoddy van under the bridge?

The same goes for your website.

Do you know that 75 per cent of users judge a company’s credibility based on the quality of its website design? This is why having a great web design is essential. A lot of companies and businesses invest a lot in their web design. Smaller companies opt for affordable web design in Adelaide. International Media House should be your plug, whatever your budget might be.

However, most aspiring website owners what to know what their options are. How much should a Web Design Cost? This article will help you answer the million-dollar question. (we really hope it doesn’t cost that much lol).

You are asking the Wrong Question

‘How much should I spend on my web design?’ is not the right question to ask.

Why? If you go to 5 different web design companies, they will give you ten different answers. This article cannot give you an exact price (as any other credible article would). However, you will get a price range that could work for you.

What you will spend on your website design solely depends on what medium you use.

There are three different cost options when it comes to web design in Adelaide. We have three different cost options when it comes to web design. They include:

  • Low-Cost Option
  • Medium Cost Option
  • High-Cost Option

Before I go on to explain these three cost options, let me just say this: “What you get out of your web design is determined by what you put into it. And what you put into it is solely determined by you.”

Low-Cost Option: Template Sites

Price Range: $0 – $300

The consists of DIY methods, which include free templates from websites. These replace high costs with time and elbow grease. Websites like WordPress, Shopify, SquareSpace, and Weebly allow website owners to create their websites from scratch themselves using templates.

The site you choose should be significantly influenced by the type of website you decide to build. For instance, Shopify is mainly for eCommerce purposes, and WordPress is great for blogging.

These sites use drag-and-drop functionality. Their usability is built around convenience for the ‘web designer.’  However, these sites also sell the misconception that all you have to do is pay a flat fee. In reality, you may spend extra purchasing new themes, components, and add-ons to improve your website.

This Cost Option is great for startup companies and businesses. It is great for creating basic landing pages and an online portfolio. However, it is important to note that most businesses who start using this module move on from a template site after the first few years of using it.

If you still want to use this cost option, I suggest you spend a few extra bucks on hiring a designer that will help customise your site. It will cost less than commissioning an original site. And you will get something much better than you could have done all by yourself.

Medium Cost Option: Hiring Web Design

Price Range: $500 – $5,000

This is the most common method for web design. It is a fine line between doing everything yourself and not doing anything at all. Hiring a freelancer is more of a collaboration than outsourcing. Your freelancer has to understand your company’s vision before designing. You must make them understand what you want.

If you leave the design decisions to your freelancer, you may be unsatisfied with the result. A professional designer will create something that looks good and is functional.

For the functionality part, you may have to hire a developer also. However, getting a designer and a developer can be a great choice.

Also, you have to keep in mind that if your website requires maintenance than normal, an in-house designer could be a great choice for you.

This option is a great choice for most companies. Most businesses’ online needs can be met when they hire a freelancer. The exceptions are businesses that have really complex needs. It is also a great choice for businesses that need regular redesigning but is too small to hire an in-house designer.

Also, it important to note that a newbie designer will cost far less than someone who has decades of experience.

High-Cost Option: Working with an Agency

Price Range: $2,000 – $15,000+

An agency is the best option that your money can buy. Agencies want to keep their reputation. This is why they will put their best into making your web design stand out. They also give you the full treatment.

If you can shed a few extra bucks, you can get additional benefits like a whole team of specialists working for you. Once you sign these guys on for a project, your job is basically done. In most cases, you may not have to follow up with them daily.

However, choosing the wrong agency can turn the tide against you. ‘Too many cooks spoil the broth.’ This may be the case for you if you are not careful.

Web Design agencies work best for companies with very complex needs. Sites that host a lot of pages will require the services of web design agencies. They can also set the site’s architecture according to SEO best practices and start you off in good stead as Poorly built websites can affect SEO.

Always make sure to ask agencies for a price breakdown. This way, you will be sure you are paying for the services you need.

 

Conclusion

When it comes down to it, the amount of money you spend on the design of your website depends on what you want and who you hire. However, remember this: “What you get out of your web design is determined by what you put into it. And what you put into it is solely determined by you.”

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