Every SEO company Adelaide will show you that Long Tail Keywords are vital for any good SEO campaign.
With millions of websites available online, it’s safe to say that every internet user has lots of information to access and go through. But how can you guide those persons interested in your products towards your website? A very good option, recommended by any SEO company Adelaide is to use Long Tail Keywords.
Using short keywords is very challenging, as they are hard to rank in SERPs. The competition is fierce, and it’s better to focus on longer inquiries, which come in the form of Long Tail Keywords. Not only you can create a great SEO Adelaide strategy around long keywords, but they can give you lots of exposure online.
What are Long Tail Keywords?
These are search terms that usually contain 3 or more words. They tend to be very comprehensive search terms that people use when they want to find an item or any piece of information online. If enough people use the same long keyword, it will become a Long Tail Keyword and you can use it in your content to bring in more people to your business.
Why are Long Tail Keywords important for SEO?
Every SEO company Adelaide will show you that Long Tail Keywords are vital for any good SEO campaign. There are many reasons behind that, but the primary one is that you have less competition. Short keywords are more competitive by nature. When you start adding longer keywords, they tend to be less competitive. You have fewer internet searches that you need to surpass, and that can be very helpful.
Another great benefit that comes from Long Tail Keywords is that they tend to bring in lots of conversions. People looking for something specific like this tend to know what they want to buy. And that means they are going to purchase stuff a lot more often when compared to someone with a more general inquiry.
How can you find Long Tail Keywords?
You can easily improve your SEO Adelaide’s power if you have the right Long Tail Keywords. Thankfully, finding those keywords is not that hard. There are multiple options to choose from, and each one of them comes with its fair share of benefits and challenges.
Not a lot of people know this tool from Google, but it can be a goldmine for long-tail keyword research. You just have to enter Google Correlate and then search for any keyword you want. You will receive a list that says “correlated with” your initial keyword. And that list can be a goldmine if you are serious about finding some great long-tail keywords. These tend to be very diverse and different from any other method listed below. They won’t always have lots of searches, but they are very distinctive, and that’s what you really need.
Boards and forums
Let’s face it, forums and boards are a goldmine for long-tail keywords if you know how to use them. The way you use them for long-tail keyword generation is by typing in a keyword and then the word “forum”, “board” or anything around those lines. Using the keyword alongside words like “discussions” can also help you a lot. This method does require you to read forum posts, but you will also notice that topic names can be great keywords.
Start using “Answer the Public”
The Answer the Public website is very good at helping you generate question-focused keywords. You need to write in any keyword you want and then press the Get Questions button. You will have a variety of question-based long-tail keywords generated this way. They allow you to sort all your search results alphabetically, so you can have a very long list generated automatically without major worries. Plus, you are free to download this in the CSV format at your own convenience.
Use the “Searches related to” on Google
You can find this section right at the bottom of your search results. Normally you can find 8-10 or sometimes even more related Long Tail Keywords. These can be a goldmine if you want some actionable Long Tail Keywords, which you can add to your content every day. The way you use this function is easy, you enter Google and search for a short keyword related to your business or offering. Then you go at the bottom in the “searches related to” section and acquire the Long Tail Keywords from there. You can add them to your keyword list and then you can include them in your content. It’s a system that works significantly well, and the overall results are impressive!
Autocomplete also helps a lot, because you just have to enter the keyword name in Google and then wait for suggestions. These long-tail keywords come directly from Google, so they are things that people already searched for. Google Autocomplete is great for long-tail keyword research because it takes the guesswork. You can use the keyword and type in different letters to see more suggestions. You can be as creative as possible, and this method might be able to generate hundreds of keywords in just a few minutes.
Using keyword tools
If you want to boost your SEO Adelaide with some great long-tail keywords, it can make sense to rely on keyword tools. Most keyword tools like KeywordTool.io, Word Tracker, AHREFS, Word Stream, Ubersuggest and many others take all the guesswork, and you can access great keywords this way. Keep in mind that some of these are free, but others are paid for.
Every SEO company in Adelaide recommends the use of long-tail keywords. The reason is simple, these keywords make customer targeting a lot easier, and they can also bring in more conversions. On top of that, you can use a multitude of different long-tail keywords to target different audiences and direct them to your content. It’s important to mix and match long keywords to maximize your ranking potential. Use the methods listed above and work with a professional SEO company Adelaide to boost your SEO, then you will have no problem getting more leads and customers naturally!