If you are a beginner, here is a guide for you. To give a brief, SEO stands for “Search Engine Optimisation.” It is the process of getting traffic from free, organic, editorial or natural search results on search engines. All major search engines such as Google, Yahoo and Bing use various Search engine tools to help you find your desired and relevant search results.
How Does an SEO Audit Help a Company?
SEO Auditing helps in comprehending the strength, weakness and full potential of a website. It is an essential aspect of SEO which provides a comprehensive analysis of a website to assess the on-site, and off-site analysis. It identifies site architecture-related problems, analyses backlinks & social-media engagement, scan keyword density and examines duplicate content-related issues. If you are looking for a way to make your website reach its optimum potential, here it is.
SEO Auditing is a very crucial step to be taken for taking your website as far as you wish to. These auditing tools identify the problems faced by your site and help in backing those insights.
Areas of SEO Audits
An SEO auditor is a checkup system for your website. It mainly checks and compares how well your website is performing compared to other websites in the market.
- Keyword Usage
SEO audit will help you understand whether your keyword usage is on point. It will help you get optimal traffic on your website.
- Latent Semantic Indexing
With technology progressing, AI specifically, these audits will help you understand what your desire to look for and help understanding long-tail keywords.
- Organic Search Rankings
SEO Audit helps you understand how well you are doing with organic searches and how well your website is performing without sponsored ads. You can save the money for expensive ads and put a regular check on your organic growth.
- Understanding the market competition
Regular SEO Auditing will provide you with information like your keyword ranking and your website’s performance. All competitors regularly audit their SEO rankings, keyword placement and checking their Meta tags, links, and everything else. You will always be aware of your place in the competition.
No more problematic codes
Is your website slow?
Learning and solving your problems will be more comfortable with International Media House, an SEO agency in Adelaide. With IMH, you can free your website from bugs and other issues that might be slowing down your website.
WHY IS SEO AUDITING IMPORTANT?
As mentioned, there are many reasons why SEO Auditing is essential for your website’s performance, so without further ado here are the reasons why:
- Finding SEO Weakness
SEO has evolved so much over the years. Google now considers how your site is performing in different ways. However, obvious it sounds, it is crucial to determine that all the pages are optimised and are working without bugs. With Google updating its algorithms continuously, it gets more important to have a regular SEO Audit so you can monitor and assess your site in connection to those algorithms.
- Determine the site’s effectiveness
If you start auditing your site well in advance, it will help you determine and measure. Once the initial set up is done, all the metrics and development can be measured with time.
- Improve user experience
Regular SEO Auditing will help bring light to several improvements in the website and will provide you with suggestions to help fix them. It will help you improve your user experience, which will affect the usability of your website. Enhancing the website and the user’s experience will help you to increase your bounce rates and conversions from the website.
- Track your Keyword Rank
Optimising your site will help you move ahead in your keyword ranking. This is the best way of monitoring your website’s progress is by keeping an eye on your keyword rank.
- Assess your Competition
If you thought site auditing was limited to your site, it does not. It helps you analyse your competitors. It gives you a brief of your competitor’s strengths and weaknesses. Auditing will provide you with the keywords, backlinks, various strategies used by your competitors.
How many types of SEO Auditing are there?
SEO Auditing can be of different kinds and can help to optimise your website in different ways for various reasons that will let your website reach its optimum potential. By using these various tools, one can escalate the procedure process.
Given below are different types of SEO audits that will help you optimise your website and get the best of results:
- SEO Technical Audit
This type of audit is used to identify the technical problems of your website that is restricting search engines to crawl and penetrate on your website. This audit report summarises all the technical issues faced by your site along with their solution.
- Competitive Website Audit
This will provide you with an analysis of how your top competitors are using their SEO and compare it to yours. It helps you understand your flaws and improve your existing strategies. This is of great help to understand what your market demand is and implement successful marketing tactics to take your business further.
- SEO Link and Content Audit
It is important to audit links and content in the website to ensure that there are no broken links, issues related to inbound links, or bad links. Content auditing is required to assess for relevancy with the current market situation and helps evaluate the status of the website’s content.
- Local SEO Audit
This helps you in receiving accurate and actionable with local SEO audit including local listings, local citations, on-site & off-site local activities, local search rankings and reviews. Local SEO audit outputs a report detailing issues related to these key areas so that you can fix the concerns and improve local ranking. For example, if you are looking for events in Adelaide, this Local SEO audit in Adelaide will help you find the relevant results.
These various tools will help you identify your competitors’ strengths and weaknesses. They will boost the possibility of your website, reach its full potential and hike up the game for you.