What is PPC Adelaide?
You have all most probably heard of pay per click advertising being referred to as PPC – with the most popular platform being Google Adwords. On top of this you now have social media sites like Facebook, Twitter and LinkedIn as well as other search engines such as Bing or Yahoo offering their own PPC based advertising.
PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked on. When this is setup correctly, any fees are trivial, because the visit is worth more than what you pay for it. In other words, if you pay $1 for a click, but the click results in a $350 sale, then you’ve made a good profit. As such it’s a great way to boost sales via a cost-effective solution.
Not too sure on what some of the more technical terms mean. Give us a call and we will handle all of this for you. We can also set up and manage your online adverting for you.
One of the main benefits of PPC advertising is that you don’t have to wait for results. Unlike SEO campaigns, which can take weeks before you see results, PPC advertising can start driving relevant traffic the minute you launch them. This means that if you’re looking to quickly increase website traffic and revenue for your business, PPC is a great option.
PPC also gives you the opportunity to test out keywords to determine which phrases lead to the most conversions. Then, you can apply your findings to other marketing campaigns, such as search engine optimization (SEO). You can also use PPC campaigns to A/B test landing pages. This will allow you to determine which page results in the most conversions, and you can send more traffic to the highest converting pages on your site.
Since PPC advertising allows you to choose the keywords and phrases that trigger your advertisements, traffic you receive from PPC ads will be highly targeted. In other words, PPC helps you reach potential customers who are already searching for your products and services online. You can also schedule PPC ads to run during peak sales periods and target specific geographic regions to deliver the most qualified traffic. Additional traffic can expand your reach online and position your business as a leader in your field.
Since you only pay when people click your advertisements, PPC allows you to carefully track conversions and adjust your campaigns to manage costs and maximize ROI. PPC is one of the most accountable forms of advertising, and you can set an exact budget and only pay when people click on your advertisements.
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