Imagine your content is looking dead, and the traffic towards your website has never come into its direction. Nothing comes into your way until you know what you need to do with your online presence and how to dip your website into SEO’s strategy to have that buzz ranking you on the top of Google...Read more
Why you need HTTPS (SSL) on your website?
Until lately, most site owners did not have to worry about receivership to protect their web pages unless they performed e-commerce transactions, or gathered confidential information such as health or accounting details. Now everything is shifting, and all websites need to prioritise security. Google also officially recommends protecting websites with HTTPS, ensuring that this will...Read more
Complete Guide for EAT in SEO
We are in a competitive SEO environment where getting into the spotlight is not an overnight job. Google’s E-A-T has taken pivotal space in the dictionary of SEO professionals for quite a long time now, with the updates into Google’s tech. A great emphasis has been made on Google’s E-A-T, though it was first heard...Read more
White Hat SEO vs Black Hat SEO and Why You Should Care
It is quite right that in the world of SEO, there are plenty of quick-fix illegitimate approaches. Here’s how to know if you are doing the same and are at risk of incurring penalties by Google. “There are many a road that leads to Rome,” goes the English translation of an age-old Roman idiom. And...Read more
The Only 4 Steps for Competitive Analysis You’ll Ever Need
Business is all about being a step ahead of all your competition. To gain that position, it becomes imperative to keep a close eye on your competitors. A competitive analysis will help you understand the strategies your competitors use to keep their position. You will be able to comprehend their strengths and weaknesses. An excellent competitive...Read more
7 Ways of How to be More Engaging on Social Media
With social media that is coming into piercing focus all over the world, the time has got mature to recognize those who believe in making a difference. When we talk about social media posts, engaging scripting content is something that helps in generating remarkable reach and so the enhancement of the popularity of the post....Read more
SEO Audit The Answers To All Your Whys And Hows
If you are a beginner, here is a guide for you. To give a brief, SEO stands for “Search Engine Optimisation.” It is the process of getting traffic from free, organic, editorial or natural search results on search engines. All major search engines such as Google, Yahoo and Bing use various Search engine tools to...Read more
Trends to look for in Digital Marketing in 2020
Since we have entered the new decade, it is probably fair to say that technology is rapidly advancing. Digital marketing technologies and developments are coming and going at lightning speed. The same could be said for consumer interests that are growing exponentially, and thus, it is becoming more challenging to forecast their needs manually. The...Read more
What is Local SEO NAP?
In the world of digital marketing, there is a ton of jargon hovering around. To mention only a few you have CRO, CTA, SERP and NAP. NAP is one which we always hear, merely because it is such an essential part of the local search. NAP’s mere mention can cause chaos, as it sounds like...Read more
How to make profits with search engine marketing?
We have all heard of search engine marketing at least once if we are into the world of digital marketing. Search engine marketing is very similar to offline marketing, where we need to increase our market visibility by marketing the products and services. In more straightforward terms, search engine marketing is the primary tool for...Read more